Category Archives: Audio Production

On-Hold Messages: Why They Are Vital For Your Business

Customer on-hold are left in the cold

Every interaction you have with your customer is vital to the success of your business. From the radio and TV commercials you run to get customers in the door. To the way you treat the customer after the sale.

Everything you do needs to be designed to communicate your message.

Why should it be any different when a customer calls you on the phone?

Think about this. A customer has taken the time to pick up the phone to call you. Maybe that customer is ready to make a huge purchase. Or maybe a question about your product or service needs to be answered.

Regardless of the nature of the call, you have another opportunity to interact with that customer. However, the person who answers the phone isn’t the one who can answer the question. So the caller is placed on hold. Stuck on Hold

If that caller hears silence it may seem like they’ve been hung up on and they may hang up.

Or worse, what if that caller gets placed on hold and hears a radio station that is running a commercial for one of your competitors? Uh-oh! That can be a huge problem. You may lose that customer and the sale to your competition and probably never even realize it.

There are also legal ramifications to playing a radio station or other music to your on-hold callers. If you don’t have an ASCAP license you can’t legally play copyrighted music through your phone system. And even though the radio station you’re playing to callers has paid its ASCAP fees you still aren’t legally able to retransmit that signal. The radio station likely won’t mind — they want all the listeners they can get. However, playing a radio station over the phone is actually a violation of the law.

But with a telephone on-hold message, you can solve these problems. And give yourself another opportunity to sell to that customer. First, your customer will realize they haven’t been disconnected. Second, they’re hearing about your business.

You’re reinforcing your sales message. You can tell the customer how important you think they are. Plus you can tell them about products or services they might not be aware of.

Third, you won’t be violating any music copyright laws with a custom-produced telephone on-hold message.

Sick of being on-holdYou never want to leave customers on hold for very long, but it’s an inevitable part of daily business. Why not use that time to make your customer feel important and take another opportunity to interact with your customers?

I began producing telephone messages-on-hold for clients across the country more than 15 years ago. A custom-produced on-hold message can be updated on a regular basis to reflect changes in products, services, prices, and specials. They’re easy to update for holidays or special promotions. And they’ll give your business an edge over the competition.

Take a listen to my On-Hold Messages demo right now. If you’d like to learn more about telephone on-hold messaging please call me at (303) 915-9317 or email me at




The Power of Sound

Sound has been a part of my career on one level or another since my first day of work. From radio to audio production to voiceovers, I’ve had a pretty close relationship with sound. And through all that I’ve learned that sound has an incredible power over us.

Sound can influence us in many ways

Whether it’s a piece of music, an advertising jingle, the theme song of a TV show, the soundtrack of a movie, or a quick audio signature like Intel’s, sound can have incredible influence on us.

Sound can affect our emotions, stir long-forgotten memories, or even make us want to buy something.

A few years ago, I came across this Ted Talk from Julian Treasure. I watched it again recently and remembered how good it was at explaining how sound can affect us – both positively and negatively.

Sound has tremendous power to influence us. Sound can change your mood for the better or for the worse. It can kindle old memories or help create new ones.

There is so much sound around us, that we often tune it out. Even in the quietest of locations, you’re likely to still hear something, even if it’s only the rustling of the leaves or the chirping of the birds.

Don’t take those sounds around you for granted.


Why Outsourcing Your Production is a Good Idea

My wife and I are getting ready to add a patio to a house we bought a couple of years ago. We considered a deck, but for a variety of reasons decided that a poured concrete patio would better suit the plans we have for the home.

I’m not all that handy when it comes to doing projects like this, but these days with so much information available online about home improvement projects, I’m sure that I could figure out how to pour a concrete patio. However, I’m not going to attempt this particular project.

Why not?

There are a variety of reasons, but the primary reason is that I know that a professional will be able to do a much better job than I could ever do.

I’ve never poured a concrete patio, so I would need to spend time learning the process, gathering the necessary tools and equipment, mixing the concrete, floating it, and more than anything, stressing about whether it will come out right. Plus, I can use the time in more productive ways, either building my business or enjoying my free time.

Save time by hiring a professional
Save time by hiring a professional

Instead, a professional has experience doing this, has all the tools and equipment needed, and knows all the little tricks and tips for doing  the job right.

It’s the same with audio and video production. Sure, you could  probably do it yourself but is this really the best use of your time and resources?

Let’s say you want to create a marketing video to promote your company. You’ll need to spend time planning out what you want to include in the video. You’ll need to shoot the video and then edit it. You’ll need to record the voiceover and edit the audio. Then you’ll need to put all the pieces together.

video shoot
Hire a professional video producer

It’s a lot of work and can take a lot of time if you don’t have experience producing audio and video.

Instead, if you hire a professional video producer and a professional voice talent, you can use your time more productively building your business while they put your marketing video together.

Voiceovers by Tim McLaughlin
Hire a professional voice talent

It’s all about what economists call “opportunity cost.”

Simply put, how much is your time worth? Would you get more benefit by investing your time doing something else while the professionals take care of creating your marketing video? For most business people, the answer is “yes” since the time it would take you to learn how to create a video and the time it would take to actually complete the project could be spent in more productive activities.

Before you take the DIY route when putting together an audio or video production, contact some professionals. In the long run, I think you’ll find that you’ll have a better finished product and it will actually cost you less than you think.

For some tips on putting together a marketing video take a look at How to engage customers and prospects with video.


Looking For Inexpensive Production Music?

Music and sound effects libraries can be pretty expensive.  If you’re looking for an economical solution check out JewelBeat which has an extensive library of production music available for 99-cents per cut.

The cuts are royalty-free worldwide, meaning once you’ve purchased the music, you can use it in any production.  In addition, JewelBeat offers automatic downloads so you can move on quickly with your production.

With more than 35,000 tracks available, you’re bound to find something you like.