The Power of Sound

Sound has been a part of my career on one level or another since my first day of work. From radio to audio production to voiceovers, I’ve had a pretty close relationship with sound. And through all that I’ve learned that sound has an incredible power over us.

Sound can influence us in many ways

Whether it’s a piece of music, an advertising jingle, the theme song of a TV show, the soundtrack of a movie, or a quick audio signature like Intel’s, sound can have incredible influence on us.

Sound can affect our emotions, stir long-forgotten memories, or even make us want to buy something.

A few years ago, I came across this Ted Talk from Julian Treasure. I watched it again recently and remembered how good it was at explaining how sound can affect us – both positively and negatively.

Sound has tremendous power to influence us. Sound can change your mood for the better or for the worse. It can kindle old memories or help create new ones.

There is so much sound around us, that we often tune it out. Even in the quietest of locations, you’re likely to still hear something, even if it’s only the rustling of the leaves or the chirping of the birds.

Don’t take those sounds around you for granted.


Author: Tim McLaughlin

I've been using my voice professionally for more than 40 years, first in radio and for more than 30 years as a professional voice-talent. I specialize in narrations for eLearning, explainer videos, corporate, industrial and medical narrations, real estate virtual home tours, commercials, and on-hold messages.