Why Outsourcing Your Production is a Good Idea

My wife and I are getting ready to add a patio to a house we bought a couple of years ago. We considered a deck, but for a variety of reasons decided that a poured concrete patio would better suit the plans we have for the home.

I’m not all that handy when it comes to doing projects like this, but these days with so much information available online about home improvement projects, I’m sure that I could figure out how to pour a concrete patio. However, I’m not going to attempt this particular project.

Why not?

There are a variety of reasons, but the primary reason is that I know that a professional will be able to do a much better job than I could ever do.

I’ve never poured a concrete patio, so I would need to spend time learning the process, gathering the necessary tools and equipment, mixing the concrete, floating it, and more than anything, stressing about whether it will come out right. Plus, I can use the time in more productive ways, either building my business or enjoying my free time.

Save time by hiring a professional
Save time by hiring a professional

Instead, a professional has experience doing this, has all the tools and equipment needed, and knows all the little tricks and tips for doing  the job right.

It’s the same with audio and video production. Sure, you could  probably do it yourself but is this really the best use of your time and resources?

Let’s say you want to create a marketing video to promote your company. You’ll need to spend time planning out what you want to include in the video. You’ll need to shoot the video and then edit it. You’ll need to record the voiceover and edit the audio. Then you’ll need to put all the pieces together.

video shoot
Hire a professional video producer

It’s a lot of work and can take a lot of time if you don’t have experience producing audio and video.

Instead, if you hire a professional video producer and a professional voice talent, you can use your time more productively building your business while they put your marketing video together.

Voiceovers by Tim McLaughlin
Hire a professional voice talent

It’s all about what economists call “opportunity cost.”

Simply put, how much is your time worth? Would you get more benefit by investing your time doing something else while the professionals take care of creating your marketing video? For most business people, the answer is “yes” since the time it would take you to learn how to create a video and the time it would take to actually complete the project could be spent in more productive activities.

Before you take the DIY route when putting together an audio or video production, contact some professionals. In the long run, I think you’ll find that you’ll have a better finished product and it will actually cost you less than you think.

For some tips on putting together a marketing video take a look at How to engage customers and prospects with video.

 

This Might Be The Best Generic Ad EVER!

I tend to be fairly critical of advertising, especially radio and TV ads.

With many of the ads I see or hear, I’m left wondering how it ever made it on the air.

I figure that for most ads, a number of people had to sign-off on the final production. I’m always amazed that no one had the guts to pipe up and say, “Hey, this ad really stinks.  It’s stupid, it doesn’t make any sense, and it’s never going to sell the product.”

But, no, it seems like no one has the nerve to speak up.

Instead what we’re left with is cliched ad copy, video that’s meant to associate some vague idea with the product, and an ineffective commercial that wastes the client’s money, not to mention it wastes our brain power.

This one video takes all of those cliches, all of those generic video clips and rolls them into one awesome result.  Like the headline above says, “This might be the best generic ad EVER!”

Looking For Inexpensive Production Music?

Music and sound effects libraries can be pretty expensive.  If you’re looking for an economical solution check out JewelBeat which has an extensive library of production music available for 99-cents per cut.

The cuts are royalty-free worldwide, meaning once you’ve purchased the music, you can use it in any production.  In addition, JewelBeat offers automatic downloads so you can move on quickly with your production.

With more than 35,000 tracks available, you’re bound to find something you like.

 

 

Why Is Andrea Purdon Trying To Scam Me?

On a weekly basis, I get a lot of inquires about my voiceover services.  Luckily many of those turn into work, and a fair number turn into regular clients.

 

Andrea Purdon, Scam Artist
Andrea Purdon, Scam Artist

Every once in a while, though, an inquiry comes through that just smells like a scam right from the start.  The one below had that “scam odor” right when I saw the subject line:

 

Subject: Studio Inquiry.

Hello,

My name is Andrea Purdon from M&G Investment International United States. I want to know if there is any availability for hiring of your studio and recording services if possible. If there is availability, kindly let me know about the dates and the quotes.

They are looking forward to Arrive on 4th of July 2011. The ONLY mode Of Payment is :Visa , Master or Amex Card.

Write me immediately with an update on the list of all the services you can offer and available at that time. Call me anytime.

Mr Andrea Purdon.

One of the things that points to this being a scam is the second paragraph, “They are looking forward . . .”  Who are “they?”

But, just to be sure, I did a quick Google search for Andrea Purdon and found these:

Video scam

Rooms scam

Production/Film scam

In the emails posted in each of those links, the wording of the email is very similar to the one I received.  About the only difference is the service requested and the date the service is needed.  I wasn’t surprised in the least, since I pretty much knew it was a scam the second I read the email.

My guess is that the scam would be them overpaying me for my services and expecting me to provide a refund.  Then I would find that the original payment was bogus, and I would be out the amount refunded.  I didn’t fall for this scam, and I hope no one else does.

So to answer the question posed above, “Why is Andrea Purdon trying to scam me?

Andrea Purdon is a scammer who is trying to steal my money.