I made a decision last week to publish my voiceover rates on my website.
For the last few years, I had a page on my site called Rates, that basically explained that since all voiceover projects are unique it would be best for potential clients to contact me for a quote on their specific project.
There is definitely truth to the above statement that each voiceover project is unique.
- Is the project for broadcast or non-broadcast?
- What size market is it being used for?
- How long will my voiceover be used?
- What type of voiceover is needed: narration, eLearning, medical, commercial?
My thinking had been that if a potential client was interested in using my voice for their project they would contact me for a quote and I could then ask some of the questions above. I could also check on some other things such as the total word-count of the script, a need for multiple files with complicated file naming requirements, a timeline for the completed project.
Those are all important factors to consider when pricing out a project requiring a voice talent.
A Change in My Thinking
However, the more I thought about this, the more I realized that I was making things much more complicated for potential clients.
One of the things I strive for in my voiceover business is making things as easy as possible for my clients. I turn the work around as quickly as possible. I make sure I understand their needs before I start recording. I check the scripts they send me to be sure I know how to pronounce any complicated words or phrases. These are things any professional voice talent does if they want to be successful in their business.
I want the experience for my clients to be hassle-free.
So the more I thought about not having rates published on my website, the more I realized that I wasn’t making things hassle-free for people I was trying to turn into clients.
I was expecting them to email or call me or fill out my quote form and then wait for an answer back from me.
My wife pointed out that without having my rates on the site it could scare people off who think I’m too expensive. You know, the old “If you have to ask how much it costs, you cant afford it” thing.
I certainly didn’t want that.
And honestly, I realized that having my rates on my site could save me some time as well. Time that I can use to record projects for clients, market my business to potential clients, do my bookkeeping or any of the other myriad things that go into running my business.
Assembling My Rate Card
Putting together my rate card gave me a chance to really assess how much I was charging for different types of projects. It gave me a chance to be sure I was competitive with other narrators and voice-over talents.
As I went through this process, I found that I was able to come up with some pricing that will work for most projects. And of course if someone comes along with a project that doesn’t quite fit into my rate card, or they have a budget that doesn’t quite fit, I’m always happy to provide a quote.
In the end, I realized that publishing my voiceover rate card will help potential clients and help me at the same time.