A post called Name that Voiceover… on Creative Fuel got me thinking about whether celebrity voiceovers are good or bad.
There has been a trend in recent years, to use celebrity voices for commercials, animation, narrations and the like. The thinking seems to be that if people have an emotional connection with that celebrity, it will make them want to buy the product, or go see the animated movie, or watch the program about lions, the ocean, the Universe …
The question that always comes to my mind is, “What about the people that don’t like that particular celebrity?”
For every person who loves hearing Morgan Freeman’s voice on a commercial, there is probably another person who really doesn’t like hearing his voice.
Personally, I tend not to be swayed either way by whether a particular celebrity is associated with a product. I make my buying decisions on whether that product has utility for me. Does it provide what I want at the price I want to pay?
However, it seems like the Madison Avenue types believe that a lot of people are influenced by a celebrity voiceover. And if that’s the case, what about all the people who don’t like {fill in the blank}’s voice?
What about you? Are you influenced positively or negatively by hearing a voiceover from celebrities?
